Thatchers Cider has expanded its range of fruit ciders by launching a new Apple & Blackcurrant variant.
The 4% ABV Apple & Blackcurrant line will join its other fruit ciders, which include Blood Orange, Cloudy Lemon and Rosé.
The new cider will be available in 4x440ml and 10x330ml can packs, 500ml single glass bottles, and a price-marked pack of 4x440ml cans.
Jonathan Nixon, Commercial Director at Thatchers, commented: “We have been inundated with requests from consumers for some time to produce a blackcurrant-flavoured cider for the off-trade based on its success as a Fusion flavour in the on-trade.
“Well over half of the fruit category is a dark fruit flavour. However, we know the category needs reviving and that there is huge potential ahead for a fresh approach in the category due to the continuing popularity of the flavour, particularly in Scotland and the north of England where fruit cider is so popular.
“Our new Apple & Blackcurrant flavour is different to any other dark fruit or berry ciders on-shelf and provides a clear opportunity for retailers to benefit from the strong rate-of-sale that ciders from Thatchers generate, thanks to our total dedication to quality and great taste.”
