Thatchers Cider has unveiled a new look for its bottled Vintage Cider, with the label featuring the company’s founder, William Thatcher, to highlight its provenance and heritage.
The revamp includes a higher ABV of 8.3% to reflect its premium positioning and appeal to “vintage cider connoisseurs”.
Jonathan Nixon, Commercial Director at Thatchers, commented: “When shoppers are looking for a premium bottled vintage style cider with a distinctive character, they are looking for a premium ABV to match.
“Thatchers Vintage has been a much-loved part of the Thatchers range for many years, and with this 2022 harvest, we’ve increased the ABV to 8.3% to further appeal to shoppers in the growing premium bottled cider category.”
Thatchers Vintage Cider has gained a loyal following since it was first made in 2006. Thatchers believes the new profile will not only be welcomed by existing shoppers, but by a wider audience who seek out premium ABV products.
Nixon added: “This is a very special, timeless cider and we’ve taken great care to make sure it maintains its depth of character. It’s a premium cider with a medium dry, crisp flavour, rounded aroma and gentle sparkle.”
Thatchers Vintage Cider sits alongside Thatchers Katy (7.4% ABV) in the cider maker’s premium bottled cider range.
With an RRP of £2.30 for the 500ml bottle, the company stated that the premium price point offers retailers the chance to drive value sales as shoppers seek out value for money, premium choices. Thatchers Vintage will also be available in a new 6 bottle pack.
Thatchers Vintage is currently rolling out in retailers and wholesalers.
