Thatchers Cider has released its alcohol free cider in a can format for the first time.
From this week, Thatchers Zero, which is the fastest-selling single bottle of all low/no ciders on the market, will be available in 4 x 440ml can packs. It has launched in Asda and Tesco, and will roll out in other retailers over the summer.
The new Thatchers Zero cans join the company’s other four packs, Thatchers Gold and Thatchers Blood Orange, which take the top spots as the bestselling supermarket four packs in both the apple cider and fruit cider ranges.
Martin Thatcher, fourth generation cider maker, said: “Thatchers Zero is the first choice for those who don’t want to compromise on taste and enjoyment, delivering on the premium experience that people are looking for. With the low/no alcohol category booming, we’re excited to bring Zero into this popular format for the first time; giving customers a breadth of choice and increased value and volume.
“The innovation reflects the increasingly aspirational nature of the alcohol-free category, with low/no drinks moving from something people are sampling to being a fridge staple.”
