Thatchers Cider has extended the format range for its Blood Orange Cider to include a 10x330ml can pack.
Thatchers Blood Orange was launched in Spring 2022 and was claimed to be the most successful BWS launch of the year. It added more value to the category than all other new cider launches combined.
The new 10x330ml pack will be available in stores from 14 June and in wholesale from the beginning of July for independent convenience retailers.
Jonathan Nixon, Commercial Director at Thatchers, commented: “We know the smaller 330ml can appeal to those younger 18-30-year-old shoppers who opt for fruit cider. And it’s this same audience who seek out the provenance and sustainability that Thatchers is committed to. Fruit flavours with their premium positioning, create a buzz that keeps consumers engaged with this exciting category.
“Due to the success of Blood Orange, we’ve been inundated with requests for a mid-pack. This is a format rapidly gaining momentum in the market, as we have seen with our Gold and Haze 10-packs.”
Thatchers Blood Orange is also available in 500ml bottle and 4x440ml can packs.
