Personal care brand The Cheeky Panda is launching a new range of 9-pack toilet tissues. The 3-ply, 160-sheet range of The Cheeky Panda Sustainable Bamboo Toilet Tissue is available to the trade in Luxury Quilted (RSP £7.25), Natural Colour (RSP £7.75) and Silky Soft (RSP £6.75).
Made with biodegradable, FSC-certified bamboo, the new Cheeky Panda Sustainable Bamboo Toilet Tissue range is aimed at consumers looking to reduce their carbon footprint. The new range helps shoppers save around 0.475kg of carbon per 9 pack, and approximately 8.4g of plastic versus a toilet tissue made of traditional tree-based pulp.
Simon Weavers, Sales Director, The Cheeky Panda Ltd, says: “Our new range of 9-pack Sustainable Bamboo Toilet Tissue has reduced packaging – both in the pack and in the case – and by tightly winding the rolls, we have also reduced the amount of air between the sheets. This means consumers can be reassured that alongside the benefits of bamboo, we now have another product with a low carbon footprint.
“We want to support retailer margins, while being true to the sustainable mission with which The Cheeky Panda brand has become synonymous. As a result we have worked to reduce the RRP of the new range to encourage and grow purchase within the category.”
