Dairy-free dessert brand The Coconut Collab has announced the launch of a single-serve Strawberry Protein Coconut Yog.
The new launch is designed to counter the range of protein-focused products on offer, currently dominated by cereals, bars, and protein powders, which the brand claims are often dry and tasteless, highly processed. Its dairy-free yog is said to provide an alternative that is “superior in taste, has no added sugar, and delivers a natural source of protein”.
Combining coconut and almond yoghurt, all-natural ingredients, and a sweet flavour derived from a strawberry compote, each pot has no added sugar and 9g protein.
Strawberry Protein Yog (RRP. £1.60; 180g) is rolling in grocery retailers, including Tesco and Ocado.
The launch follows the recent arrival of The Coconut Collab’s Protein Yog, which has proved a hit amongst shoppers. The launch of Strawberry Protein signifies an expansion of this range, offering a wider choice for people seeking plant-powered protein options.
“The Coconut Collab’s Protein Yog has been hit with our consumers, who love that it is a natural way to get protein into their diet without any artificial sweeteners, so we’re thrilled to add a new flavour to the range,” said Anna Dominey, Managing Director of The Coconut Collab.
“Like all our coconut-based Yogs, Strawberry Protein is thick, creamy, has no added sugar, and is packed with gut-friendly goodness – plus a boost of protein for a simple, delicious way to up your daily intake.”
The Coconut Collab is currently rolling out a new look across its whole range, as well as other brand touchpoints such as the website and social media. It will be supported by investment into marketing campaigns this year, with plans for experiential marketing, OOH and a 360 digital marketing campaign to amplify the brand’s new positioning.
