With many British consumers opting to drink more free water to limit their spending on bottled water, and less than a third of Americans opting to drink premium bottled water, it appears that tighter economic conditions have pushed consumers to think twice about drinking bottled water.
Read the full article on the Mintel website
NAM Implications:
- UK usage patterns suggest that suppliers of bottled water (sparkling or still)…
- …need to constantly renew their user market by attracting young consumers.
- (i.e. as they grow older, their usage declines…)
- For suppliers in the US, the marketing emphasis has to be on recruiting new young users to sparkling water…
- …to counter the drop-off in usage by age.
