British brand The Groovy Food Company has launched a duo of Hot Agave Nectars in two flavours, Hot and Chipotle, expanding its line of plant-based sauces. Both products are available in 250ml bottles (RRP £3.25) from Ocado.
With consumers increasingly adopting healthier lifestyles, the brand noted that the agave nectar market is expected to grow to $0.36bn by 2027 globally, having already seen significant growth in recent years. The new vegan products are fat-free, contain no artificial flavourings, and are claimed to be a nutritious alternative to other toppers or sauces.
Expanding on The Groovy Food Company’s existing range of best-selling Agave Nectars, such as the Maple Flavour Agave Nectar and Honey Flavour Agave Nectar, the hot range is aimed as a topping for pizza, salads, and traybakes of veg, meat or fish. Containing only 13 calories per teaspoon, Agave Nectar is also sweeter than sugar, which means consumers need less to achieve the same flavour.
Rosie Hayward, Founder of The Groovy Food Company, said: “As one of the leading brands making Agave Nectar, we are incredibly excited to be expanding our range again, and bringing the Hot and Chipotle varieties into the Groovy Food Company family. With our original Agave Nectars already hugely popular with consumers, we naturally want to ensure we are always innovating our products whilst staying ahead of the curve. We can’t wait to hear what the UK make of these truly delicious and versatile additions to the Groovy range, and see how they get creative with them in the kitchen.”
