Protein-focused brand The Gym Kitchen is capitalising on the nation’s love for the humble hard-boiled egg with the launch of a four-pack in Tesco.
Each pack (RRP: £2.25 for 175g) provides 22g of protein with a split-pot of 2 x eggs per serving for added convenience.
The Gym Kitchen has also unveiled a new BBQ addition to its Chicken Bites Grazing Pack range (RRP: £2.25 for 105g). Containing 20g of protein from chicken breast meat, the range has been developed to tap into healthy all-day snacking and sharing occasions as part of the brand’s move into multiple categories and consumption occasions.
The Gym Kitchen Founder, Segun Akinwoleola, said: “All-day snacking is a huge opportunity for The Gym Kitchen, as consumers increasingly look for ways to fuel their day with healthy, protein-packed food options.
“Our new Hard-Boiled Eggs and new High Protein BBQ Chicken Bites Grazing Packs are perfect grab-and-go snacks for busy office days and post-workout nourishment – they are also so versatile to eat on their own or add to your favourite recipes.”
