The Gym Kitchen has begun 2025 with the rollout of several new products across chilled meals and food-to-go, supported by a national outdoor and print media campaign.
Following the success of a frozen counterpart, a new chilled Salt & Pepper Chicken Meal has been launched in Asda. Targeting health-conscious consumers, each 400g serving is low in fat and contains 29g of protein and two of the five-a-day at 318 kcal per pack.
The brand is also expanding its food-to-Go offer in Tesco with a new Chicken Caesar Sandwich, containing 25g protein. It will be joined on Tesco Meal Deal by a new BBQ Chicken Bites SKU, which contains 9g of protein per 45g pot.
Two new chilled meals have also launched in Tesco – a Teriyaki Chicken meal and a Cajun Chicken dish, alongside a new listing of the brand’s Katsu Chicken Meal.
The Gym Kitchen Founder, Segun Akinwoleola, commented: “We are starting 2025 with a bang, and this is just the beginning of what is set to be another incredible year of NPD, with more exciting new launches over the coming weeks and months.
“The expansion of our core Chilled Meals range and our more recent stretch into food-to-go is a testament to the strength of both offers and the phenomenal support from our retail partners, as well as our ever-growing loyal consumer base. We couldn’t be more excited to kick-start a healthy new year with this fantastic NPD stream.”
