Protein-focused brand The Gym Kitchen is expanding its market presence with listings for its three-strong food-to-go line-up in Asda and chilled meals range in Morrisons.
The Gym Kitchen’s Chicken Tikka Wrap, Katsu Wrap and Chicken Tikka Bites are set to land in Asda stores nationwide, following the success of the range in Tesco.
Meanwhile, the brand is launching six of its chilled meals across Morrisons stores, including Chicken Tikka, Meat Feast Pasta, Thai Green Curry, Chicken Katsu, Chicken Paella and Cajun Chicken.
The new listings follow a strong start to the year for the challenger brand and come just weeks after a stream of NPD across chilled meals, food-to-go, chilled yogurts, desserts and more recently, sausages and hard-boiled eggs snacking launches.
Innovation across multiple categories is a key part of The Gym Kitchen’s growth strategy, attracting a broader range of health-focused consumers to the brand.
Founder, Segun Akinwoleola, said: “We are delighted to further expand The Gym Kitchen offer across the major multiple retailers, taking high-protein convenience to the next level with our food-to-go offer in Asda and bringing our much-loved core range of nutritious chilled meals to Morrisons consumers.”
