Protein-focused brand The Gym Kitchen is continuing its innovation drive with two bigger format chilled ready meals and expansion of its existing chilled and frozen range across several major supermarkets this month.
The Gym Kitchen’s new chilled Chipotle Chicken and Chicken Shawarma meals are launching in Tesco and Sainsbury’s in a 500g pack (RRP: £4.75), offering more protein than the brand’s 400g range. Chipotle Chicken contains 59g of protein, served up with long grain rice, black eye and red kidney beans, while Chicken Shawarma has 53g of protein, with brown rice, chickpeas, blanched kale and spring greens.
The new products coincide with new listings from existing lines. The Gym Kitchen’s chilled Salt & Pepper meal is set to be stocked in Sainsbury’s and Tesco, where it will be listed alongside the brand’s Chicken Carbonara dish (RRP: £3.75). Meanwhile, Chicken & Chorizo Paella and a Pulled Pork Mac and Cheese will make their debut in Morrisons’ frozen aisle (RRP £2.50).
Since its debut on the grocery scene in 2020, The Gym Kitchen has extended beyond its core chilled meals offer into multiple categories, including frozen meals, yogurts and desserts, sausages, ambient grain pouches and instant noodles, as well as meat snacks and food-to-go.
The Gym Kitchen Founder, Segun Akinwoleola, said: “We’re delighted to add two incredible new dishes to The Gym Kitchen chilled line-up, whilst continuing to expand distribution of our existing range across grocery retail.
“We’re a brand on a mission to lead the way in wholesome, flavour-led high protein meal solutions that are hassle-free and keep you sustained throughout your day.”
