Irish plant-based brand The Happy Pear is extending its UK reach with the rollout of a range of products following a new listing with Ocado.
The online retailer will be the first in the country to stock both chilled and ambient products from The Happy Pear, including hummus, tapenade, dip & snack pots, pesto and granola.
The launch into Ocado will be supported by a range of marketing initiatives, including a widespread media relations campaign, speaker platforms, sampling and demos at key food and drink events.
Director Darragh Flynn commented: “The Happy Pear’s food products enjoy widespread distribution in Ireland and we are keen to respond to the demand from UK consumers – many of whom follow The Happy Pear on their social channels or are members of the successful recipe club – for easy access to the portfolio.
“We want to bring joyful, healthy eating to a wider audience and to progress the brand’s ‘food revolution’ journey by encouraging more people to embrace better eating habits by seeking out nourishing, healthy whole foods. Our chilled dips and snacks are ideally placed to capitalise on the upcoming summer picnic / barbecue season, combining excellent taste performance with convenience and highly credible clean eating and whole food credentials.”
