Eco-conscious South Australian wine brand The Hidden Sea has launched Spritz Rosé and Spritz Pinot Grigio cans in the UK market. The RTDs will join its wider range of vegan wines – including a Sauvignon Blanc, Chardonnay, Rosé, Shiraz and Red Blend – in actively removing plastic from the world’s oceans.
To date, the brand has removed over 22 million single-use plastic water bottles from the ocean in partnership with ReSea. The two latest SKUs will help The Hidden Sea reach its one billion plastic bottle goal by 2030, as, for every can sold, it will remove and recycle the equivalent of four plastic bottles from the ocean.
Backed by distributor Kingsland Drinks, the recyclable cans have been developed to tap into the RTD and moderate drinking trends. At 5% ABV for the 250ml cans, the SKUs offer shoppers a mid-strength, refreshing and premium spritz option in the canned wine market.
The RTDs are available to retailers via Kingsland Drinks in four packs, or individually at an RRP of £3.50. The cans’ labels feature The Hidden Sea’s whale logo, designed by award-winning artist Jon Contino.
Since launching in the UK in 2021, The Hidden Sea has enjoyed success for its range of wines with listings in Sainsbury’s, Asda, Co-op and Booths stores.
Justin Moran, co-founder of The Hidden Sea, said: “The Hidden Sea’s move into the canned wine market offers retailers the option to stock a premium, delicious product for a demographic that is buying into the sector and want responsible brands. The spritz cans will play a vital role in our goal to remove plastic from the ocean.”
Pete Fairclough, Senior Brand Manager at Kingsland Drinks, added: “The Hidden Sea’s move into the RTD sector is a natural evolution for the brand, which lends itself perfectly to consumer thirst for quality, canned drinks and brands that exist for something bigger than themselves. We’re focused on securing retail listings for the Spritz Rosé and Spritz Pinot Grigio and engaging consumers with The Hidden Sea’s compelling ethos.”
