The London Essence Co., the premium mixer brand backed by Britvic, has unveiled a full brand portfolio refresh.
The new look for the London Essence range comes soon after it was named No. 2 Top Trending Mixer and the No. 2 Bestselling Mixer by the World’s Best Bartenders this year. The rollout of the new packaging across the brand’s full range of tonics and mixers will begin with the launch of a new 250ml Slim Can format which will appear as single-serve cans on shelves in major retailers from 11 February including Waitrose, Tesco and Asda.
The new design features the brandmark framed in a white square, creating a label that acts as a “mark of exquisite taste and authority”.
The launch of the 250ml Slim Can format supports London Essence’s ambition to offer a broader range of consumption options. Consisting of London Essence’s Crafted Sodas in Pink Grapefruit, White Peach & Jasmine, Raspberry & Rose and Aromatic Orange & Fig, the new format will not only be available in supermarkets but also foodservice, cafés and delis from March (RRP £1.45).
Ounal Bailey, co-founder of The London Essence Co., said: “We’re delighted to reveal this beautiful new design as part of our brand refresh, which celebrates the creativity at the heart of the brand, inspired by London and our exposure to global Tastemakers. We believe that this will increase the brand’s impact and awareness with a more recognisable identity across multiple touchpoints, particularly as we expand into new occasions with the 250ml Slim Can format. We are proud to build upon the momentum of our recent London Distilled campaign and global growth by continuing to bring a fresh perspective to the premium mixer category this year.”
