The Real Greek Rolling Out First Retail Range In Tesco

The UK’s largest Greek restaurant chain, The Real Greek, is launching its first range of retail products in Tesco.

The 15 chilled products feature a selection of hot meals based on classic Greek dishes such as Pastitsio and Moussaka, hot and cold meze, and ingredients to create either chicken or pork Souvlaki at home.

Designed to re-create “restaurant-quality dining at home”, the new range includes some of the most popular dishes on the menu in The Real Greek outlets, as well as taking inspiration from the latest innovations in the Athens’ restaurant scene.

Developed in collaboration with food importer Rondanini, the new range aims to cater to the growing popularity of Greek cuisine in the UK.

Marcel Khan, Chief Executive of The Real Greek, commented: “We’re excited to be able to bring restaurant-quality dishes to the aisles of Tesco supermarkets across the country. With the size of the new range, we’re giving shoppers a lot to choose from and making it easy for them to create memorable dining experiences that celebrate the rich flavours and traditions of Greece. The growth of Greek cuisine is only set to continue in the UK and we’re confident that this innovative new range will deliver the taste of the Aegean that consumers are looking for.”

The launch of The Real Greek’s new retail range in Tesco will be supported by an integrated marketing campaign, spanning digital advertising, shopper promotions and social media activity.

The 15 new products that will be stocked in the chilled aisle in Tesco stores are:

• The Real Greek Pastitsio (rsp: £5.00/350g): Layers of pasta topped with tender beef mince and a rich bechamel sauce
• The Real Greek Moussaka (rsp: £5.00/350g): Spiced beef mince, aubergines, potatoes and a rich bechamel sauce
• The Real Greek Chicken with Feta & Olives (rsp: £5.00/350g): Mediterranean-inspired chicken with bulgur wheat, crumbled feta and black olives, topped a rich tomato sauce
• The Reak Greek Meatballs with Orzo (rsp: £5.00/350g): Beef meatballs with orzo pasta topped with a rich tomato sauce
• The Reak Greek Halloumi Skewers (rsp: £7.00/225g): Skewers of savoury halloumi in a marinade of oregano, chilli, garlic and honey
• The Reak Greek Seasoned Fries (rsp: £3.75/330g): Straight cut fries seasoned with garlic, oregano and paprika
• The Reak Greek Spiced Lamb Kofta (rsp: £7.00/300g): Slow cooked with cumin, garlic, coriander and paprika
• The Reak Greek Gyros Style Pork (rsp: £7.00/350g): Slow cooked in a marinade of lemon, garlic and paprika
• The Reak Greek Gyros Style Chicken (rsp: £7.00/350g): Slow cooked chicken thighs in a marinade of lemon, garlic and oregano
• The Reak Greek Giant Beans (rsp: £3.35/210g): Slow cooked giant beans in a rich tomato sauce & onion sauce with dill and garlic
• The Reak Greek Dolmades (rsp: £3.35/210g): Hand-rolled vine leaves filled with cooked rice, lemon, dill and mint
• The Reak Greek Houmous (rsp: £2.25/220g): A rich and flavourful dip made with tahini and lemon juice
• The Reak Greek Tzatziki (rsp: £2.25/200g): A light and creamy yoghurt dip, with cucumber, mint and garlic
• The Reak Greek Olives (rsp: £3.35/150g): A mix of pitted Kalamata and green Amfissa olives, dressed with lemon and herbs
• The Real Greek Flatbreads (rsp: £2.25/4x80g): Lightly charred flatbread, perfect for dipping or filling