The Spice Tailor has expanded beyond Asian-inspired cuisine for the first time, with the launch of a new Mexican range in a meal kit format.
The brand noted that Mexican is the third biggest cuisine within World Food and more shoppers are looking to recreate dishes that they eat out at Mexican restaurants, in the comfort of their home. The Spice Tailor’s new Mexican-inspired kits, available in a range of five flavours, aim to help retailers deliver on this demand with a meal kit made using quality ingredients.
The Spice Tailor Mexican Kits include Classic Fajita, Original Enchilada, Smoky BBQ Fajita, Chipotle & Lime Burrito and Original Taco. Rolling out across the grocery channel, the 245g packs make 2-3 servings per kit and an MRSP of £3.00.
The brand highlighted that the sauces within the meal kits are cooked in small batches, with ingredients layered at each step like you would find in a restaurant, for a “deeper, richer flavour”. The method of having pouches dividing whole spices, a salsa and a main sauce also allows for each meal to be customisable.
Andrey Sokirkin, Global Marketing Director of Cooking Sauces, commented: “The Spice Tailor’s launch into the Mexican category marks a major milestone for the brand, as we expand beyond Asian cuisine into a completely new world food for the first time.
“With these five new kits, we’ve applied the same expertise that built our reputation in the Indian and Pan Asian categories to create restaurant-quality at-home meal propositions, where whole spices play a key role. This approach has supported our strong growth of 13.5% in the Cooking Sauces market and continues to deliver value for retailers by attracting shoppers who are seeking exciting, great-tasting, and convenient food options.”
