The Spice Tailor is continuing to expand its range with new flavours by introducing a Pad Thai Noodle kit. The launch aims to maintain momentum behind the brand, which has enjoyed 15.8% value growth over the past year.
In a first for the Premier Foods-owned brand, the kit will include noodles to accompany the sauce and spices, in the same format. The company said: “Tapping into the popularity of Thai and East Asian cuisine, this kit helps meet the consumer demand for convenient meal solutions that enable time-poor home chefs and novice cooks alike to recreate restaurant-quality dining experiences at home.”
The brand noted that the kit will help retailers offer shoppers more convenient choices in the Thai and Other Oriental sauces category, which has increased in sales value by 8.9% over the past year.
The new product is the latest step in The Spice Tailor’s ongoing expansion into new cuisines and formats, following on from the launch of its Mexican-inspired meal kits in July. The brand has also introduced Japanese, Korean and Vietnamese meal kits in the past twelve months.
The Spice Tailor’s Pad Thai Noodle kit is launching in selected Sainsbury’s stores from 20th September and selected Waitrose stores from 20th October (MRSP: £3.85).
