The Turmeric Co. has extended its range of shots with the launch of Raw Turmeric & XTRA Ginger.
Founded by former Premier League footballer Thomas ‘Hal’ Robson-Kanu, The Turmeric Co. provides functional drinks that use natural ingredients to improve wellness.
The new Raw Turmeric & XTRA Ginger blend includes organic fresh ginger root that is claimed to aid aches and pains, lower blood sugar and cholesterol levels, and reduce tiredness. It is available from Sainsbury’s in a 420ml format (£6.95).
Robson-Kanu said: “Over the years, we have developed a hugely successful partnership with Sainsbury’s and an incredible understanding of their customers that we know Raw Turmeric & XTRA Ginger will be just as popular with.
“We’re extremely proud to add this new formula to our range and are excited to continue bringing our range’s great taste and health benefits to as many people as possible. Our brand is all about improving daily wellbeing, and we wanted to introduce a formula that complimented the existing range perfectly while, of course, making healthy living even easier. Raw Turmeric & XTRA Ginger does just that. Now, customers can enjoy a shot of Raw Turmeric & Ashwagandha in the evening and can wake themselves back up in the morning with Raw Turmeric & XTRA Ginger, while enjoying all the incredible benefits of the rest of the range throughout the day. This is an important and exciting launch for us and just a taste of plenty more to come.”
In addition to Raw Turmeric & XTRA Ginger, The Turmeric Co. is launching its bestselling Raw Turmeric & Ashwagandha blend in Sainsbury’s. In both 60ml (RRP £1.95) and 420ml (RRP £5.95) formats, the blend is claimed to help reduce feelings of stress while supporting normal cognitive function.
