Fast-growing health brand The Turmeric Co. has announced a nationwide deal with Holland & Barrett.
The company has expanded its range of functional shots with the latest Raw Turmeric and Ashwagandha Shot (60ml RRP £2.20) available exclusively in Holland & Barrett stores. The deal will also see The Turmeric Co.’s existing best-seller Raw Turmeric and Ginger Shot (60ml RRP £2.20) listed by the retailer.
The brand was founded in 2018 by former Premier League footballer, Thomas ‘Hal’ Robson-Kanu. Its latest retail launch follows a period of strong growth, supported by investment from notable figures including Rubicon Drinks. This month, the brand launched its first TV advert after winning support from Channel 4 x Lloyd’s Bank’s ‘Black in Business’ initiative.
The launch of an ashwagandha-based shot follows a big increase in demand for the spice among consumers. Ashwagandha was Holland & Barrett’s best-selling supplement in 2023 and recent studies have shown that use reduces cortisol and reduces feelings of stress.
Robson-Kanu commented: “We can’t wait to delight health-conscious Holland & Barrett shoppers with our revolutionary products. Just like The Turmeric Co., Holland & Barrett is committed to helping people live healthier lives, and we align on taking a food-first approach to enriching health and wellbeing. This partnership is testament to the efficacy of our products as Holland & Barrett are pioneers in the health food retail space.
“Ashwagandha has been on everyone’s radar recently, but there is still a gap for an accessible, proven-to-work product that blends powerful, natural ingredients for optimal results. We’ve definitely filled that gap with this latest product launch. These little bottles pack a huge punch, and we can’t wait to continue using them to better the lives of more and more people across the country.”
NAM Implications:
- A natural fit for Holand & Barrett.
- An extension of influence for The Tumeric Co.
- Now for the consumer-shopper…
