Plant-based meat business THIS has relaunched its ‘Isn’t Chicken Pieces’ product, claiming they are its “chicken-iest” tasting pieces yet.
The company’s R&D team spent the last 18 months refining the plant-based chicken recipe. The new recipe is made primarily of soya and fava protein – removing pea protein along with other additives. Using its signature extrusion technology, THIS claims to have created the most fibrous texture yet, high in protein and fibre yet low in saturated fat and salt.
THIS Isn’t Chicken Pieces will be rolling out from tomorrow in the chilled aisles of Waitrose, Sainsbury’s, Morrisons, Tesco and Asda, as well as online through Ocado (RRP £3.30). The product will also be available in foodservice imminently.
Andy Shovel, Co-founder and Co-CEO of THIS, commented: “This recipe is now so similar to chicken, I wouldn’t be surprised if Mel Gibson wanted to do its voiceover.”
