THIS has unveiled a new product – THIS Isn’t Roast Chicken & Stuffing – a plant-based chicken crown alternative aimed as a meal centrepiece such as a roast dinner.
THIS has spent the last twelve months on its new product development, resulting in a plant-based crown made from a blend of soya and pea protein, with stuffing in the middle and topped with a garlic melt and a sage sprinkle.
Available for a limited time only, THIS Isn’t Roast Chicken & Stuffing launches in Tesco and Sainsbury’s next week, with an RRP of £5.95 (3 portions).
Andy Shovel, Co-founder and Co-CEO of THIS, commented: “Up until now, going plant-based on a Sunday or in a festive period has been where hopes and dreams go to die. Nut roasts? More like not roasts. We genuinely feel like we’ve fixed it with our new Roast Chicken & Stuffing.”