TikTok Shop has linked up with leading brands in the wellness market to offer supplements and nutritional products to UK consumers.
Launching under TikTok Shop’s new ‘wellness’ product category, brands such as Holland & Barrett, Nutravita and MyProtein are selling directly to users without having to leave the social media platform.
TikTok Shop has grown rapidly in recent months, overtaking Instagram and Facebook to become the UK’s most shopped social channel.
Nutrition and wellness are hugely popular content categories on TikTok, with over 9.6 billion views of #wellness and 11 billion views of #nutrition.
TikTok Shop is also providing new businesses with the opportunity to tap into these trends, with brands like Hair Gain, 33 Fuel, Zooki, and Wellgard all joining the wellness category.
Yousaf Sekander, Managing Director of WellGard, said: “As a challenger DTC brand, we are always on a quest to find exciting ways to engage with our audience, expand our reach and grow our digital footprint. Given the popularity of TikTok and its thriving community, it was an absolute no-brainer to launch on TikTok Shop. We see TikTok Shop as an integral part of our growth in the coming years and we are very excited about putting energy, creativity and resources to achieve our brand objectives on the platform.”
Erica Pole, CEO & Founder of 33 Fuel, added: “By collaborating with creators and influencers, we’ve been able to reach new audiences and promote our products in unique and exciting ways. The direct sales feature through the TikTok Shop made it incredibly easy for new and existing customers to find and purchase our products without ever leaving the app.
“TikTok gives us the opportunity to build a strong community of loyal customers who believe in our mission and products. By making the most of TikTok’s suite of editing tools, we’ve also been able to stand out in a crowded market.
“We are excited to continue growing our presence on the platform in the future. TikTok has been a major asset for 33Fuel and we couldn’t be happier with the results we’ve seen so far.”
