Leading rice brand Tilda is expanding its portfolio with the launch of a new Ready-To-Heat Cajun Jambalaya 250g pouch.
It is available now in Asda (RRP £1.25), with rollout in other retailers later this year.
The new pouch aims to bring the flavours of Louisiana cuisine to consumers across the UK with a blend of long-grain rice, onions, celery, bell peppers, and Cajun spices.
Anna Beheshti, Tilda’s Head of Marketing, said: “Known for its rich and bold flavours, Jambalaya is a fusion of influences from France, Spain, and Africa. This makes it a popular choice among Caribbean and African communities, as well as the ideal option for shoppers who are more broadly interested in spicy, hearty and flavourful dishes. The introduction of this SKU aligns with our mission to embrace life in all its flavours by delivering great-tasting products, convenient for a quick lunch or dinner.
“The interest in global cuisines and flavour experimentation was accelerated by lockdown, and it still shows no sign of slowing. Tilda has a track record of innovation in rice, continuously building on key trends to ensure relevance in the category. Cajun Jambalaya is the latest example of our commitment to bringing global flavours to UK plates in tasty, quick and easy ways, joining a vast range of products that contribute to Tilda’s 22% UK rice market share.”
