Cornish dairy brand Trewithen Dairy has launched three new yoghurt SKUs into Tesco stores across the southwest, the first products in rebranded packaging.
The new products are available in Greek, Strawberry & Clotted Cream and Peaches & Cream flavours (450g pots – RRP from £2.15). Made with Cornish whole milk from farms local to Trewithen Dairy’s Glynn Valley dairy production site, the SKUs are naturally sweet and thick.
The launches follow Trewithen Dairy’s recent rebrand and showcase a new logo and packaging design that aims to reflect the brand’s heritage and dedication to producing high-quality, locally-sourced dairy products.
Managing Director, Francis Clarke, said: “Our aim for everything here at Trewithen Dairy is Delicious Dairy, Done Right. The time was definitely right to invest in the brand and create a new look which is eye catching in the dairy aisle.
“Strengthening the messaging around the credentials of our dairy coveys to consumers that there is no compromise on quality here at Trewithen Dairy and our three new yoghurt SKUs are an absolute testament to this. They took a while to perfect, but we know that taste is by far the most important factor when choosing yoghurt, and consumers will be able to taste the work our development team have put into the range.”
