Tribe has launched a new protein muesli instant breakfast oat blend in Tesco, delivered in Greiner Packaging’s sustainable K3 pot.
Tribe co-founder Rob Martineau said: “Consumers had been asking us for a high-protein natural breakfast. So, having launched the product in pouches, we have now taken it into the ready-to-go instant breakfast cereal category.”
Tribe’s instant breakfast oat blend is available in Raspberry Nut Crunch and Dark Chocolate & Hazelnut flavours. Plant-based, gluten-free and suitable for vegans, each pot contains 10g of protein.
Martineau added: “Tribe’s proposition of ‘Natural plant energy. Fuel without compromise’, is all about great flavour, so we are proud to say that Tribe Protein Muesli Dark Chocolate & Hazelnut is the UK’s first protein breakfast to win a Great Taste Award.”
