TRIP, the calm drinks and supplements brand, is expanding into the fast-growing functional hydration category with the launch of its first Magnesium + Electrolyte Powder.
Launching this month at Boots, Amazon and drink-trip.com, the Peach Yuzu blend combines natural electrolytes from Himalayan pink salt and coconut water extract with magnesium, Vitamin D and Ashwagandha in a clean, sugar-free formula.
Each Magnesium + Electrolyte Powder pouch includes 20 single-serve sachets and comes with a free 3-month Calm Premium subscription (worth £40), extending TRIP’s partnership with the leading mental wellbeing app.
Olivia Ferdi, TRIP Co-founder and CEO, said: “We’re always innovating to bring our community exceptional new ways to find calm in the everyday chaos. This new Magnesium + Electrolyte Powder offers a convenient, functional format for today’s busy consumers, and it is uniquely delicious, and with authentically functional blends that TRIP is known for.”
