Fast-growing soft drinks brand TRIP has launched a new drinks range called Mindful Blend.
Marking the brand’s first foray beyond CBD drinks, the Mindful Blend range combines Lion’s Mane, Magnesium, Ashwagandha and L-theanine with an infusion of botanicals. The new functional drinks will debut with two exclusive flavours, Cucumber Mint and Blood Orange Rosemary, alongside two of the most popular flavours from its core range, Elderflower Mint and Raspberry Orange Blossom.
The unique blends are claimed to provide consumers with a new way to find calm through the “powerful and popular health benefits” of the functional ingredients in an accessible canned soft drink.
The new Mindful Blend SKUs will be available to purchase from today at drink-trip.com, followed by major retailers from 6 May, including Waitrose, Sainsbury’s, Co-op, Holland & Barrett, Whole Foods, and Ocado (RRP £2.00). The range will also be available in restaurants and coffee shops from next month, including LEON outlets nationwide.
Functional drinks are the key growth driver within the soft drinks category and have increased volume and value in carbonates. TRIP is hoping that bringing three emerging and viral ingredients into the mainstream will replicate the success of its core CBD drinks range.
Olivia Ferdi, co-founder of TRIP, said: “As the largest privately owned carbonated drinks brand, we have led the growth of the functional drinks category and are excited to continue our trailblazing impact in the sector with the launch of our unique Mindful Blend range, offering a new way to find the same calming effect as our CBD range.
“As consumers continue to prioritise health and wellness, Mindful Blend provides an accessible way to incorporate these trending ingredients into your lifestyle and a new way to unwind. Millions already find calm through the functionality of our CBD drinks, and seeing the increased demand and popularity of these ingredients has made it clear that there is a market for us to expand into a new range of soft drinks.”
TRIP is planning to boost brand awareness of both ranges with its first nationwide TV campaign. Ferdi commented: “Our mission is to help millions of people find calm and make plant-powered wellbeing accessible to all. The nationwide campaign is a key step to helping millions of people by driving awareness of this new way to unwind and find calm, naturally.”
