Fast-growing soft drinks brand TRIP has launched its first TV advertising campaign today.
The multi-million-pound campaign aims to boost brand awareness across its full range, including CBD and the newly launched Mindful Blend drinks range. Activity will also run across Meta, TikTok, digital display, and through influencer content, coinciding with the seasonal uplift in soft drinks sales.
The advert is aimed at inspiring viewers to find their ‘calm in the everyday chaos’ by taking a moment to enjoy where they are and ‘take a TRIP to find your calm.’
Olivia Ferdi, Co-Founder of TRIP, said: “Having introduced tens of millions of men and women to TRIP, the launch of our first-ever TV campaign marks a hugely exciting milestone as we continue to help the nation find its calm in the daily chaos.
“As category creators championing functional ingredients in the mainstream, we’re delighted to make our debut on TV in front of households nationwide. Launching in this iconic format marks a very powerful shift in the conversation around wellbeing for customers and our generation’s needs.”
