Tropicana is adding to its range of pressed natural fruit juices with two new flavours: Strawberry & Banana, which will join the brand’s classic fruit juices range, and Pineapple & Pink Guava Crush, an addition to its Sensations fruit juices.
Strawberry & Banana is a pure juice blend of apple, strawberry, banana and blueberry. Designed as a breakfast juice, it will be available in a variety of size formats, including 1.7-litre (RRP £4.40), 1.35-litre (RRP £3.80) and 850ml (RRP £2.75).
Meanwhile, Pineapple & Pink Guava Crush aims to cater to ‘rest of the day’ moments outside of breakfast. The juice is a blend of apples, pineapple and pink guava and comes in an 850ml bottle with an RRP of £2.75.
Available to trade at the end of February, the dual NPD launch will be supported by a cross-channel marketing strategy across digital and shopper marketing.
The packaging of both products is labelled as carbon neutral and recyclable, and showcases the hero ingredient fruits. There is also anti-food waste messaging on the carton reverse, in line with Tropicana’s partnership with the anti-food waste company Too Good To Go and its ‘Look, Smell, Taste, Don’t Waste’ campaign.
Caroline Wilding, Head of Marketing, Juices UK at Tropicana Brands Group, commented: “Tropicana is committed to creating delicious fruit juices that can be enjoyed from breakfast through to dinner, and these new additions are a testament to that. Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail-inspired fruit blend.
“In 2023, we are continuing our partnership with Too Good To Go, giving consumers a little nudge to help the planet by reducing their food waste whilst also saving a little money for themselves.”
