Fast-growing health brand The Turmeric Co. has secured a nationwide listing with Sainsbury’s that includes two new exclusive ‘Self-Shot’ SKUs, alongside two SKUs from its core functional shots range.
The Turmeric Co.’s drinks are rolling out in Sainsbury’s stores in two flavours: Raw Turmeric and Ginger and Raw Turmeric Vitamin C and D3 in both 60ml shots (RRP £1.95) 420ml Self-Shot bottles (RRP £5.95).
The exclusive-to-Sainsbury’s ‘Self-Shot’ bottles contain a week’s worth of shots, allowing consumers to save space or share with their household.
The launch in Sainsbury’s follows a period of strong growth for the brand as consumer interest in turmeric and its health benefits continues to expand.
The brand was founded in 2018 by former Premier League footballer, Thomas ‘Hal’ Robson-Kanu. He commented: “This groundbreaking deal with Sainsbury’s will allow more people across the country to experience the game-changing benefits of our functional drinks. There is a huge gap in retail for a wellness product that really works, so this is the perfect time for our award-winning products to impress shoppers.
“The drinks that fill every The Turmeric Co. bottle started off as a secret family recipe which nutritionally fuelled my professional football career, and I am delighted to make this more accessible to those who want to transform their health. Aligning with Sainsbury’s ethos to champion happier, healthier living, we look forward to enhancing the lives of thousands more people across the UK.”
