Twinings is launching a new range of ready-to-drink (RTD) sparkling teas. The drink infuses tea and botanicals with sparkling water and fruit juice and is fortified with essential vitamins and minerals.
Twinings stated that the product responds to evolving consumer demand for an afternoon treat that also makes you feel good and is good for you.
Twinings Sparkling Tea comes in three fruit flavours, each with unique wellbeing properties.
- Defence: Orange with Passionfruit and Elderberry infused with Chinese green tea leaves and fortified with Zinc and Vitamins C and D to support your immune system.
- Refresh: Raspberry Lemonade with Hibiscus infused with Chinese white tea leaves and fortified with Magnesium, Niacin and Vitamin C to lift mind and spirit.
- Boost: Lemon with Ginger and Lemon Balm infused with Indian black tea leaves and fortified with Vitamins B6, B12 and C to energise your day.
The range is free of any artificial sweeteners or colours, created with no added sugar and less than 50 calories in each can.
Twinings stated that its latest innovation responds to consumer demand for a new way to enjoy tea. Consumer testing of the Sparkling Tea found that 9 out of 10 who sampled said they would recommend the product to a friend after trying, commenting that it far exceeded their expectations.
Gill Close, Marketing Director for UK & Ireland at Twinings, said: “After years of research and development, we are thrilled to finally be able to share Twinings Sparkling Tea. At Twinings, we are passionate about crafting the highest-quality teas and infusions to create refreshing moments for our consumers – and our new ready-to-drink product means they can enjoy the feel-good taste of Twinings wherever they are.
“Available in three delicious flavours, Twinings Sparkling Tea is the perfect pick-me-up to help combat the mid-afternoon slump; a treat to put a spring in your step while feeling good about yourself. Our ambition is to empower people to get the most from life, enabling them to make small changes by making positive health and wellbeing enjoyable and more accessible.”
Twinings Sparkling Tea will be available to purchase from Amazon, Holland & Barrett, Twinings.co.uk and select Waitrose and Sainsbury’s stores (RRP £1.89 per can).
