KP Snacks has announced that its crisp brand Tyrrells is launching a new flavour, Black Garlic & Sour Cream, in a 135g Sharing bag.
Designed to capitalise on both the growing popularity of dairy flavours in CSN and the increased appetite for flavour innovation, the product is positioned to tempt new customers to the brand.
Tyrrells Black Garlic and Sour Cream has launched exclusively in Waitrose in 135g Sharing bags with an RRP of £2.75.
Tyrrells is also rolling out a new recipe for its Truffle & Sea Salt crisps, dialling up the umami and truffle flavours. The redeveloped product is rolling into Waitrose and Sainsbury’s.
Rebecca Wilmott, Assistant Brand Manager Tyrrells, said: “We are delighted to be introducing a new indulgent flavour to the Tyrrells portfolio with the launch of Black Garlic and Sour Cream. Tyrrells Black Garlic & Sour Cream as well as the refreshed recipe for Tyrrells Truffle & Sea Salt offer a perfect evening treat for our customers to relax and unwind with.”
