Ready-to-drink protein brand UFIT is moving into the breakfast aisle with the launch of its first cereal range.
Launching in Morrisons, with wider roll-out across supermarkets and convenience stores to follow, the new line-up brings UFIT’s protein proposition to the mainstream cereal category for the first time.
With 15g of protein per serving, the new range includes cereal hoops, granolas and porridge pots in three flavours: chocolate, toasted oats with honey, and caramelised biscuit.
With RRPs at £3.99 for boxed cereals and £1.50 for porridge pots – plus promotional offers from £1 – the new range aims to deliver value for shoppers looking for everyday high-protein options.
Angie Turner, Head of Marketing at Lacka Foods, said: “Our consumers trust us for taste and protein delivery, and our high brand loyalty shows how much they value what we offer. Launching into cereals was the next natural step – giving everyone an easy, tasty way to enjoy more protein at breakfast.”
“Breakfast habits are changing – people want options that fit around real life, whether they’re sitting at the kitchen table or grabbing something on the go. With this launch, we’re staying true to our inclusive approach, making it easier than ever for people to pack more protein into their day without compromising on flavour or breaking the bank!”
