Kingsland Drinks has secured a deal with Lidl GB that will see the first wines from Ukraine’s Bolgrad Winery land in stores this month.
The Duo white wine (12.5% ABV) and Saperavi (14% ABV) from the Southern Ukrainian region of Odesa will be available to purchase for a limited time at £7.99. It marks the first time a wine from Ukraine has secured a supermarket listing in the UK. Both wine bottles feature the blue and yellow colours of the Ukrainian flag with a distinctive tree illustration.
Kingsland Drinks has been working with the winery since 2023 to – despite all odds – harvest, produce, bottle and find logistical solutions to import the wines to the UK market. The Lidl GB listing follows a major drive by the distributor to inspire retailers to bring a wider selection of producers and varietals to the wine aisle.
Bolgrad is the leading brand for still wines in Ukraine and Odesa is one of the emerging territories in Eastern Europe, an area known for its unique terroirs, diverse range of grapes, growing conditions, microclimates and high-quality wines.
Kathryn Glass, buying manager at Kingsland Drinks, said: “We are incredibly excited and proud to see Bolgrad wines on Lidl GB shelves – these two first listings are both of a high quality and bring a combination of native and international grape varieties to the drinks aisle. We know British consumers will welcome the wines, enjoy the unique styles and show their support for the Bolgrad range.
“Kingsland Drinks has long been a champion of producers of new and interesting varietals from up-and-coming wine regions and this latest listing for Bolgrad in Lidl GB marks a major achievement in placing Ukrainian wines into the mainstream. We urge retailers to follow suit and bring a wider selection of Bolgrad wines onto shelves to offer consumers the chance to experiment and explore the potential of Ukrainian wines.”
