Honey Thief, the UK’s first hard honey liqueur, is now available to the UK off-trade in two formats.
Made in Yorkshire by drinks firm Nidhoggr and fermented from sustainable, ethically sourced European honey, the Honey Thief Original Nectar 70cl (15% ABV) liqueur comes in four flavours: Pure Honey, Elderflower Nectar, Sour Cherry, and Blueberry & Blackcurrant.
Meanwhile, Honey Thief Sparkling 330ml (5% ABV) ready-to-drink cans are available in the same four variants, targeting impulse sales, outdoor venues and summer festivals.
Robert Taylor, Sales Director at Honey Thief, said: “Honey Thief is all about breaking the rules of traditional liqueurs. We wanted to create something playful, premium, and completely new – and early feedback from drinks experts and grocery drinks buyers has been phenomenal. With sweet serves trending and sessionable, lower ABVs in demand, especially with younger drinkers, Honey Thief hits the sweet spot for a wide range of formats and occasions.”
The Honey Thief range is available now to UK retailers, as well as pubs and bars.
