NeatSweets, a low-sugar candy brand, has secured its first national listing with Holland & Barrett. The agreement will see its Sour Citrus and Fruity Berry Gummy Bears sold in around of the health & wellness retailer’s 400 stores (RRP £1.99).
It marks another significant milestone for the fast-growing challenger brand, following a recent listing with David Lloyd and expanding distribution across Europe and North America.
In the wake of stricter HFSS regulations, NeatSweets contain less than 2g of sugar per bag—around 95% less than standard confectionery. The brand claims to offer the lowest-sugar candy range in the UK.
Mark Lilley, NeatSweets co-founder and the entrepreneur behind restaurant chain Abokado, said: “Our ambition is to help remove 10 million kilograms of sugar from the confectionery aisle, and increase joy by 1,000%! Holland & Barrett is the first major UK retailer to recognise that the category has incredible scope for growth through low-sugar innovation. Consumer demand for candy isn’t going away, but neither is the appetite for us all to be kinder to our bodies.”
