Unilever is looking to boost its presence in the snacking segment and expand its share of the ice cream category by launching a new format in Magnum bonbon, introducing new and improved Ben & Jerry’s Peaces, and building the availability of its Carte D’Or Mini Indulgence range.
The new Magnum bonbon bite-size ice cream pieces aim to encourage consumers to enjoy the brand as part of new ice cream occasions, such as big nights in and the sofa snacking moment. Magnum bonbon is available in three flavours: White Chocolate & Cookie, Salted Caramel & Almond and Gold Caramel Billionaire.
Meanwhile, the Ben & Jerry’s Peaces are now available in a new Salted Caramel Brownie flavour to join the existing Cookie Dough variant, which has also been upgraded with an improved snapping chocolate coating. Both flavours come in a resealable zip-lock bag, making them an ideal snack for sharing.
The Carte D’Or Mini Indulgence range is available in flavours – Eton Mess, Vanilla Caramel Pecan and Chocolate Cookie – and is rolling out in more retailers.
Jennifer Dyne, Head of Unilever Ice Cream UK and Ireland, said: “Ice cream continues to have huge growth potential and new formats are key to driving this further within the category. Over the past few years, we have continued to see consumers shifting from dessert tubs into smaller formats – whether that be portioned tubs, handheld or bite size. More consumers are looking for a small, sweet treat in the evening, or for other snacking occasions such as on the go or at their desk.
“With in-home snacking occasions having grown by 10% since 2019, our new range of snacking products aims to help drive category growth in line with these growing trends – allowing consumers to enjoy their favourite brands with friends and family in a convenient snacking format no matter the occasion.”
Magnum bonbon is rolling out into grocery stores this month (RRP £4.50). Ben & Jerry’s Peaces are available on GoPuff now and will make their way into the grocery channel this autumn (RRP £4.50). Carte D’Or Mini Indulgence is now available at Sainsbury’s, Asda and Morrisons (RRP £2.00).
