Unitas Wholesale’s on-trade member will have exclusive national distribution of Swinkels Family Brewers’ Bavaria Premium Imported 5% Pilsner and 3.4% lager, in a partnership which will promote the Swinkels range to more than 26,000 on-trade outlets.
Bavaria was recently voted Best Beer in The Netherlands in the 2024 Dutch Beer Challenge, and the Swinkel’s range of craft and specialist beers includes Rodenbach Fruitage Belgian fruit beer, Uiltje Dutch craft ale and La Trappe Trappist Beer.
Adam Stocks, national wholesale manager at Swinkels UK, said: “Choosing Unitas for the exclusive launch means we will be working alongside some of the UK’s most innovative wholesalers who are at the forefront of adding value to the industry.
“Bavaria is already well established in the off-trade across the UK, so exclusively introducing Bavaria 3.4% lager and 5% premium imported pilsner to the on-trade with support from Unitas is an exciting step forward.”
Lee Wharton, Unitas Wholesale on-trade trading controller, added: “With the collaborative nature of this agreement and the fantastic portfolio that Swinkels UK bring to the table, Unitas members will be able to enhance their offering and continue to delight their customers and consumers. We are excited to start this journey with our new partners.”
