Unitas Wholesale has launched two new category guides for Crisps, Snacks & Nuts and Big Night In.
The ‘Focus On Crisps, Snacks & Nuts’ guide explores which areas of the market are in growth and where the biggest opportunities are. It also provides consumer insight, such as revealing that ‘price’ is still the second biggest reason for making a particular purchase, ranking below ‘flavour’. Retailers can also make use of the guide’s planograms to ensure they are giving multipacks, sharing, nuts, popcorn, dips, and premium lines the appropriate space in store.
Meanwhile, the ‘Focus On Big Night’ guide explores the changing ways that shoppers are enjoying nights in and focuses on the three biggest categories – Crisps & Snacks, Confectionery and Soft Drinks. The guide explores bestsellers and ranging advice.
Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale said: “Autumn is a key time for cashing in on the big-night-in shopper mission, as well as snacking, so these timely guides will be sure to help retailers drive their sales. The crisps & snacks market is growing by 14% in symbols & independents, making it a great time for retailers to focus on their ranging.”
Unitas highlighted five takeaways from its Focus On Crisps, Snacks & Nuts guide:
- Sharing price-marked packs, singles, nuts, and meat snacks are the four key areas that are in growth. These segments represent the biggest opportunities for retailers.
- Flavour is the number-one reason that shoppers buy a particular brand. This reason is the only one to come above ‘price’, indicating retailers don’t always have to drive down on cost to grow sales. Offering ‘exciting’ new flavours can also drive sales.
- Shoppers socialising at home is boosting sharing bags. Sharing bags, and in particular price-marked sharing bags, are the biggest-selling segment of the market. Price-marked packs contribute most of the growth for independent retailers.
- Walkers, Quavers, Cheetos, Doritos and Nik-Naks are among the top five bestsellers. Retailers should make sure they’re stocking as many of the bestselling brands as space allows.
- Retailers should merchandise single crisps & snacks according to need state. This means stocking hearty ‘hunger fill’ options on the top shelf, core range products in the middle and value bags at the bottom.
Highlights the from Focus on Big Night In guide:
- Focus on fixture. Dedicated fixtures and promotional offers that make shopping easy are a good way to drive impulse purchases with shoppers more likely to visit their local store if they offer themed promotions.
- Cross-category promotion. Encourage trial and boost cross-category buying among shoppers by positioning nuts and crisps in the beers, wines and spirits aisle for example.
- Window posters and shelf barkers are good ways to catch the shoppers’ eye on the path to purchase and encourage impulse sales.
- Secondary display. Retailers should implement more than one site of best-sellers at high-footfall areas of the store. Displays unlock further purchases with 53% of impulse crisps & snacks picked up in secondary locations.
Printed copies of the new guides are available in selected Unitas Wholesale member depots, with online versions available on the planforprofit.co.uk website and app.
NAM Implications:
- Given the cost of conducting category analyses and deriving actionable insights…
- …these Unitas category guides represent no-brainer gains for independent retailers…
- …there for the application.
- Over to you…
