Unitas Wholesale’s latest Focus On category guides are designed to help retailers drive sales and profits in the £2.47bn soft drinks market.
Two Focus On guides, one on Soft Drinks and a deeper focus on its largest segment, Energy Drinks, are now available in selected member depots and online.
Focus On Soft Drinks offers retailers an overview of the fastest-growing areas within the category, as well as revealing the top 10 bestselling Sports, Fruit Carbonates, Energy, and Iced Coffee brands. Retailers will also be able to find shopper insight and planograms they can implement in-store.
Focus On Energy reveals the top-selling singles and take-home products and outlines the opportunity for retailers in low-sugar energy drinks. Retailers can also find five planograms for different sized fixtures, meaning there is something for every sized store in the guide.
Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale, said: “We’re very proud of our latest Focus On guides on Soft Drinks and Energy Drinks, which we believe will really help retailers maximise sales growth opportunities.
“We’re aware that a lot of the advice within the category is delivered around summer, but soft drinks is a key category all seasons. By launching these guides now, we hope we can equip retailers with knowledge they need to make the category a year-round success.”
NAM Implications:
- Given the cost (and ‘man’ hours) of conducting category analyses and deriving actionable insights…
- …these Unitas category guides represent no-brainer gains for independent retailers…
- …there for the application.
- Over to you…
