Urban Eat has extended its new microwave snacking range with the addition of a Chipotle Chicken Burrito to tap into the Mexican cuisine trend.
Research by Urban Eat owner Samworth Brothers highlights that food-to-go purchases are being driven by value and convenience more than ever. Missions are also shaped by emotional and rational needs such as saving time, satisfying hunger, and indulging in a treat. As per the rest of the range, the Chipotle Chicken Burrito offers a one-touch, heat-in-pack solution for a hot snack on the go.
Wayne Greensmith, Head of Customer Marketing at Urban Eat, said: “We’ve been thrilled with the consumer and customer response to our microwave-snacking range and the results of our smart retail solution trials. The broad range of options and bespoke in-store unit allow our customers to offer delicious hot food in store, without additional staff or training needed. It therefore made total sense to expand the options further with a mouthwatering new addition.”
