Sandwich brand, Urban Eat, is continuing to evolve its portfolio of food-to-go (FTG) products with a new range of on-the-move options designed to be heated in pack in a microwave, or cooked in an oven or air fryer.
The ‘Micro-Snacking’ range will be launching into an array of channels from 14 August.
Tapping into the growing demand for food-to-go that can be eaten at any time of the day, Urban Eat stated that the range appeals to a broad demographic and covers core day parts with several different flavours and formats. The range includes Mexican Beef Burrito, Curried Chickpea Wrap, Three Cheese Panini, Cheese and Ham Panini, Spicy Chicken Panini, or Tex Mex Chicken Panini. There’s also breakfast options, including a Sausage Bap and Bacon Roll in the range.
Wayne Greensmith, Head of Marketing at Urban Eat, commented: “As a trusted brand known for our commitment to taste and quality, we are thrilled to take our portfolio to the next level, offering hassle-free hot options that perfectly align with the growing demand for delicious and satisfying, yet convenient, food.
“We’ve designed the range to provide our customer channels with options that will not only tempt consumers tastebuds but also provide a hot food option for sites that operate 24 hours. We hope the range will foster loyalty and drive repeat sales by ensuring customers keep coming back for more.”
The launch will be supported with in-store point-of-sale materials, including barkers and branded SRPs for easy merchandising and restocking.
