Vievé has secured its first retail listing with WH Smith. The range will soon be available in 60 travel locations and high street stores, plus a further 60 EU airport stores across Europe.
From 21 August, three flavours of Vievé’s naturally-flavoured protein waters will be available in WH Smith stores across the UK: Strawberry & Rhubarb, Watermelon and Peach & Raspberry. They will also be available in airport stores in Spain, Ireland, Belgium and The Netherlands.
“This is a very exciting time as we’ll now be able to target a huge range of customers – those travelling all over the world and those on our own high streets. It will be fantastic to give even more people the opportunity to try Vievé,” said Rafael Rozenson, founder and CEO of Vievé.
“Our drinks are incredibly refreshing and full of flavour, and we’ve worked hard to create products that taste amazing, whilst still providing that protein boost that so many customers are now looking for.”
Vievé’s range contains 20g of collagen protein in every bottle, zero carbs and no added sugar.
Rozenson added: “We’ve been experiencing several years of growth of between 70-100% year-on-year, which confirms the growing demand for functional drinks that are both delicious and hydrating, and why high street retailers, such as WHSmith are responding to this demand.”
