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Vinarchy Adds To Mini Box Range

Vinarchy is expanding its mini boxed wine portfolio, rolling out two new additions –  Jam Shed Sauvignon Blanc and Echo Falls Summer Berries Fruit Fusion – in Tesco and Sainsbury’s.

Echo-Falls-Summer-Berries-boxed-wineBoxed wine sales in the UK are currently up 35% year-on-year. Jam Shed leads the 1.5L segment, generating £8.5m in annual sales with 4.8% YOY growth, making it the UK’s third-largest boxed wine brand. Sauvignon Blanc, as a varietal, is up 46% in the 1.5L format, adding £1.8M in RSV, underscoring the strength of both the format and the varietal.

Tom Smith, Marketing Director – Europe, Vinarchy, said: “With Summer in full swing, we’re excited to bring even more choice to shoppers who are looking for great-tasting, convenient or accessible wine. We know consumers love the fruit-forward flavour profiles of Jam Shed and Echo Falls, and now they can enjoy them in a format that’s all about ease and enjoyment – whether that be a picnic in the park or a weekend barbecue!”