Functional gummy vitamin brand Nutrigums has sold an equity stake to the founder of the online retailer Play.com, Richard Goulding.
is already one of the fastest-growing gummy supplement brands, offering a range of vegan-friendly vitamins.
The company stated that the new investment marks a substantial step forward for the brand, allowing it to build on its national and international expansion and plans to diversify the product range.
Goulding said: “The gummy market is growing exponentially, and it makes sense for investors to look for brands that have real potential in this space. It’s an exciting time to be a part of an industry with so many opportunities for growth and Nutrigums has already made
Part of the investment will be used to continue brand and product registration in key international markets to fuel Nutrigums’ growth plans.
Co-founder of Nutrigums, Fabian Whittingham, said: “We are delighted to bring Richard on board. Richard has years of invaluable experience in the e-commerce sector and has invested in a multitude of businesses over the years.
“It marks an exhilarating new phase in the progression of the business, and we look forward to drawing on Richard’s wealth of business knowledge as we take Nutrigums to the next level.”
