Vitl has announced that its range of Vitamin & Protein Bars will be stocked in selected WHSmith Travel and SPAR stores nationwide from 1 July.
The listings mark the brand’s first in-store retail launch of its functional bars as it pushes to expand the accessibility of its vitamin products.
Vitl’s Vitamin & Protein Bars will be available to purchase in selected SPAR stores across Yorkshire and the Midlands from 1 July, and across 75 WHSmith Travel stores in airports, railway stations, and retail locations across the UK and Ireland from 10 July (RRP £2.49 per bar).
The move follows the launch of the snack bars in October 2022. Vitl’s Vitamin & Protein Bars are available in three flavours: Energy, Glow, and Focus. Each bar contains 14g of protein, is low in sugar, with added vitamins and nutrients like zinc and magnesium.
Charles Stiles, Retail Lead at Vitl, said: “We are proud to be launching our range of Vitamin & Protein Bars into convenience retailers this summer. We have seen a boom in the expansion of the healthy snacking category over recent years, and believe Vitl bars will drive incremental sales to the fixture by recruiting shoppers seeking different functional health benefits in their snack offer, but not willing to compromise on indulgent taste.”
