Pre-mixed cocktail brand VK is tapping into the Christmas market with the release of a new Chocolate Orange variant.
The festive flavour will be available in Mixed Packs from Tesco, Asda, Morrisons, as well as Nisa and Booker, and single bottles can be stocked from select cash & carry’s.
Each festive Mixed Pack contains a code with a chance of winning a limited edition VK Christmas jumper.
The festive VK Mixed Pack contains a variety of 10 x 275ml 3.4% bottles. Alongside VK Chocolate Orange, are a selection of VK favourites – Blue, Strawberry & Lime, Orange & Passion Fruit, Tropical Fruits, Apple & Mango, Watermelon, Black Cherry, and Raspberry & Peach.
70cl bottles are available from select cash & carry’s. 275ml bottles are also available to the on-trade.
Alongside the VK Chocolate Orange, the brand is running a campaign creating a National Christmas Day for students on the 25th November. In the lead-up to the event, a digital campaign will see twelve days of giveaways with over £3,000 of prizes to engage VK fans and let them create their ultimate VK Christmas Day.
To further support the campaign, VK will also hold VK Christmas pop-ups at multiple universities.
Daniella Mulvey, Brand Manager at Global Brands, said: “At VK we’re all about celebrations, bringing people together, and associating the brand with socialising and having a great time.
“We’re thrilled to continually drive engagement with fans and students through our Christmas activations and this VK twist on a classic stocking filler, and look forward to building on our position as the number one trad RTD choice for students as we head into 2024.
“Every VK limited edition festive flavour has sold out ahead of the big date – so VK fans need to be quick off the mark to get their hands on this limited edition flavour!”
