Volvic has refreshed its Sugar Free range with the launch of a new flavour – Kiwi & Lime.
The flavour combination was handpicked by consumers via a social media poll, which was posted by social media star Kyron Hamilton.
Volvic’s Touch of Fruit sugar free range has grown 46% vs YA in value sales and 62% of the volume of last summer’s flavour innovation, Peach & Raspberry, was incremental to the Flavoured Still Water category.
The new flavour is rolling out in Sainsbury’s and Asda, with more retailers to follow.
Gemma Morgan, Category Marketing Director Beverages at Danone, said: “We’re thrilled to be launching this brand-new Kiwi & Lime flavour in the Volvic Touch of Fruit range following the strong market performance of last spring’s Peach & Raspberry launch.
“We continue to see consumers trying out new flavour combinations, and it was particularly interesting to put the selection of this new flavour in the hands of our consumers with a social media vote. We’re excited to see more customers reach for our sugar free alternative and to stay hydrated while enjoying the delicious, flavoured water taste!”
