Volvic will be the Official Water Supplier for Women’s Rugby World Cup 2025, with England scrum half Natasha Hunt stepping in as its new brand ambassador.
Continuing its presence in rugby after the sponsorship of the 2023 Rugby World Cup in France, Volvic’s 360° campaign will encompass communications and media, point of sale and E-Retail, PR and in-stadium visibility and activations. Volvic will provide water for eight venues and fan zones, supplying players, staff, media, volunteers, and fans throughout the competition.
As part of the sponsorship, Volvic will be launching an on-pack ‘Scan for the chance to Win’ promotion in April across all Volvic Natural Mineral Water formats, offering shoppers rugby merch and tickets to the Women’s Rugby World Cup 2025 final at Twickenham Stadium on Saturday 27 September, which will be available across key UK retailers.
“Volvic is proud to continue its journey into the world of rugby, this time supporting the women’s game as the Official Water Supplier of the Women’s Rugby World Cup,” said Rachael Hann, Category Director Beverages UKI.
“This summer is a pivotal moment for women’s rugby with world-class female players ready to unleash force on a global stage, and we’re excited to support these athletes alongside helping fans stay hydrated in the stadiums”.
